To keep track of your local SEO performance there are free and paid tools you can use depending on what you want to track.
Here are a few free tools you can use:
Local SEO Checklist This tool guides to track your progress continuously. You can check any blog duplicates and local schemas. Optimize your website elements (title tags, header, etc) with your location and services.
Google Adwords Google’s Keyword Planner is a local keyword research tool that allows you to search for keywords, combine keywords for ad groups, forecast traffic, and more. This helps you project clicks and conversions of your keywords based on a set budget or bid.
BrightLocal It provides a 14-day free trial. It helps you audit your local SEO. Its CitationBurst tool gives you more than a thousand databases of citation source links to which you can submit your listings. You can opt to have the BrightLocal team do the submission for you too. This tool helps you establish your local authority through directory listings. As you take ownership of your citations, it also protects you from publishing false information about your business through third parties.
Schema Scanner – This user-friendly schema creator allows you to build HTML with schema.org microdata.
Google Alert – It’s a review monitoring tool that lets you receive important alerts each time your brand is mentioned on major review sites. Free Review Monitor
Copyscape – It’s a plagiarism checker that helps you verify the originality of the content or recognize any duplicates. Checking your content responsibility protects your reputation and search engine rankings.
Link- Assistant – This tool lets you get a ranking report of your target local keywords. It helps you track your position in the search engine results page. It can also assist in generating keyword suggestions.
Local SEO tools are widely available at your disposal. In order to use them effectively, you need an expert who can help you boost your online footprint. The Best Media is here to help you get there! Access your FREE Consultation today!