Everyone who owns a website wants to increase their traffic.
It’s one of the few things in the digital marketing world that never changes.
But while the desire to boost traffic hasn’t changed, the tactics used to reach that objective have never stopped changing.
As a result, trying to reach the goal of gaining more traffic has become increasingly difficult.
So I figured I should point those who are less experienced in the right direction.
By this time next year, my list might look completely different.
But as of right now, these are the strategies I believe will be most effective for driving traffic to your website.
I feel like I’ve been harping on this forever, but I still believe this is the most effective way to increase your website traffic.
For instance, a study from HubSpot shows that on average, businesses that blog will get 55 per cent more website visitors than those that don’t have a blog.
But you can’t just pump out garbage and expect the traffic to follow.
You need to provide highly valuable content that targets the right audience and offers solutions to people’s problems.
If you continue to provide valuable content on a regular basis, people will keep coming back for more, and will be encouraged to spend more time on your website, share your content and recommend your site to others.
In addition, websites that are frequently updated tend to be ranked higher by search engines, and this, coupled with all the benefits above, should translate to an increase in traffic.
So, whether it’s blogs, images, podcasts, videos or otherwise, if you want to boost your traffic, the first thing you should be doing is consistently creating as much high-quality content as possible.
Check out our blog if you want to learn more about the benefits of high-quality content.
When it comes to your website ranking, backlinks are one of the most influential factors.
And if you didn’t already know, a better website ranking means people will be more likely to find your website, which should result in more traffic.
A Moz study analyzed Google’s top 50 results for nearly 15,000 keywords. The results showed that over 99 per cent of these sites had at least one backlink.
However, keep in mind that there is a right way to obtain backlinks, and a wrong way.
Because if you’re trying to obtain backlinks using methods that violate these guidelines, it could hurt your ranking.
In any case, the best way to earn backlinks is – you guessed it – providing people with valuable content.
If you’re offering valuable content, people will want to share it with their friends on social media or link to it in their blogs, and these are the best kinds of backlinks.
You can also include a link in your content and try to get it published on high authority websites that accept guest postings.
Want to learn more? Read our blog on how to earn backlinks.
More citations in more places means more chances for people to find your business, which should help to boost your traffic.
But more importantly, the number of citations you have, how accurate they are, and the domain authority of the websites they’re listed on are all factors that are known to influence your website ranking.
With a better ranking, your visibility on the search engines will improve, which also helps to increase your traffic.
A survey from BrightLocal found that 90 per cent of local search experts believe accurate citations are important to your local search ranking.
But for citations to have a positive effect, they need to be accurate (the same information must be consistently listed across all your citations), and they need to be listed on websites with high domain authority.
When your citations are consistent, and listed on high authority sites, the search engines will consider you more trustworthy, which should boost your ranking.
But, if the search engines find inconsistencies in your citations, or citations on spammy websites, they’re going to consider you less trustworthy, which could have a negative effect on your ranking.
So, if any of your info changes, make sure to update all your citations as quickly as possible.
If you’re looking for an example of a citation, here’s The Best Media’s Google My Business listing:
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If your website doesn’t function properly or load quickly on mobile devices, you’re not going to get as much traffic.
Data from Google shows that 53 per cent of mobile website visitors will leave your page if it takes longer than three seconds to load.
And if mobile users have any other issues, such as difficulty navigating your website, or fumbling around with buttons that don’t work properly on mobile devices, they’re likely to get fed up and leave, and they’re probably not going to come back.
As a result, Google will recognize that your site’s not performing well on mobile devices, your bounce rate will likely increase, your dwell time will probably go down, and all these things are going to have a negative effect on your website ranking and your traffic.
Ideally, your website should have a responsive design, which means its layout will adapt to any device, and work just as well on a smart phone as it does on a desktop computer.
If you’re still trying to wrap your head around this, here are some examples to show you what I mean.
Below, you’ll see emulations of The Best Media’s website on a smartphone and a tablet.
See what I mean when I say responsive? It adapts to whatever screen size you’re using, so it functions properly on every device.
And just for good measure, below you’ll find an example of bad mobile web design.
Here’s what Mile High Comics’ website looks like on a smartphone and a tablet:
Notice how you can’t even see half the site on mobile devices? And the mess of links makes it a nightmare to navigate.
If your site looks like this on a smart phone, your traffic is going to suffer.
Want to learn more about the benefits of mobile-friendly web design? Check out our blog.
One of the most vital elements of any SEO campaign is keyword research.
Without taking this crucial step, you’re not going to get much traffic, and the traffic you do get is unlikely to generate sales.
The first step is to choose a target audience.
Next, you need to figure out what words and phrases that audience searches for that relate to the products and/or services your business offers.
But you need to make sure the keywords you’re choosing aren’t too difficult to rank for, and they should be as specific to your business as possible.
For example, if you’re a health food retailer in Toronto, trying to rank for “health food” isn’t going to do much good.
There’s a ton of competition for that keyword phrase, so it’ll be hard to rank for, and many of the people searching for it are just doing research and not necessarily looking to buy anything.
But trying to rank for “health food store in Toronto” is going to be much more beneficial, as there won’t be as much competition for that keyword phrase, and people searching for it are probably looking to buy health food in Toronto.
Keep in mind that if you want to rank for a specific keyword or phrase, you need to create content based on that term.
The term you’re building the content around is known as a focus keyword.
However, you should only use a focus keyword for a single page or post because when you’re trying to rank for that term you don’t want to be competing with yourself.
It is possible to have more than one high ranking page for the same term, but it’s a tough thing to do.
Therefore, it’s better to only use a focus keyword once and if you feel the need to use it for other pages and/or posts, use variants or synonyms of that keyword instead.
When I write these blogs, I pick one keyword phrase and use it two or three times for an article that’s 1,000-1,500 words long.
I also try to include it in the alt text of any images, as well as the header tags, meta description and title.
In any case, there are plenty of tools to help you with keyword research, such as Moz’s Keyword Explorer, or SEMrush, and while these tools provide a wealth of knowledge, such as how difficult it’ll be to rank for each keyword, they’re going to cost you.
However, if you’re just trying to find some related keywords, the easiest way to do it is to do a Google search for a relevant keyword phrase, scroll down to the bottom and look at the related searches.
There’s also a free tool called Keyword Shitter that will generate a shit load (pun intended) of related words and phrases.
Have any of these SEO tips helped you to boost your traffic? Leave a comment and let us know.
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