Search engine optimization requires some patience, as results will not happen overnight.
The good news is that once all of the initial leg work is done and the search engines crawl your website and other social sites, the end result makes it all worth the wait. But, if you’re looking for a quick fix with faster results, the better option would probably be to invest in some advertising like Google AdWords. Although there is still some SEO involved with that option, such as targeting the right keywords for your ads, this route will guarantee instant exposure.
The problem with AdWords is that once you stop paying for the ad service, the exposure for your business along with any potential future leads will stop just as quickly. This type of campaign is an ongoing expense, as you are literally paying for each “click”.
Search engine optimization involves much more.
Yes, there is still a cost associated with SEO services, but the benefits of using a digital marketing expert outweigh traditional pay-per-click ads. For starters, it helps to build your business’s reputation and builds trust – which is crucial when trying to attain more business and new leads.
Anyone with an AdWords account can advertise a product or service, regardless of whether they have a good reputation or not. But, a business that has had SEO work done by a professional digital marketing agency will also have social media accounts on websites like Facebook and Twitter, as well as articles, blogs, press releases, reviews, fresh website content, likes, shares, and so on. When a business has all of these things, it speaks volumes about them, as compared to a business that only has a Google ad and a website.
Do you need help with your Google ranking? Contact Toronto’s Google marketing agency here.