Regardless if you are intentionally telling a story or not, your business already is and you want to control that story and message as best you can. 

The Branding Is Usually Done By The Following:

• Logo Design Or Redesign
• Mission, Vision & Values
• Tag Lines
• Colour Themes, Design Styles & Layout Best Practices
• Brand imagery, Voice & Tone
• Branding Package (Which Includes All Of The Above)