SEOWeb Design

Why Site Speed Is More Important Than Ever?

Why Site Speed Is More Important Than Ever?

If your mobile website is taking too long to load, it will affect your Google ranking. 

Since its algorithm update in July 2018, Google has been penalizing slow-loading mobile websites. With a clear understanding of Google’s core philosophy in mind, this update should come at no surprise.

In this post, we will explain what this update means to you and provide tips on ramping up your mobile speed.

Why Google hates slow websites

Google’s main priority is to provide its end-users with incredible user experience. If Google’s search results are full of websites with poor navigation design, users will abandon the Google platform and start using other search engines.

In order to create a great user experience, and prevent users from leaving, Google prioritizes websites with outstanding user experience.

The growing number of mobile users is equivalent to growing access to mobile websites. So it makes perfect sense why mobile speed has become the primary metric affecting SEO.  

To keep up with Google’s standards,  you always have to view your website architecture through the lens of the users. 

If you design your website functionality and curate web content with user experience in mind, you will never have to worry about any future Google updates.

Test your mobile load speed

Before you start strategizing a solution, you need reference data.

You can test your mobile phone speed online by clicking here. 

The load speed threshold for mobile sites is about 4 seconds max. You should optimize your mobile speed to be less than that.

How to get a fast loading site

If your mobile speed is slow, the good news is that there are measures you can take to increase it, they are outlined below.

Load above the fold first
The content above the fold is all content that is visible to a user before they start scrolling. You should prioritize the loading of content that is visible to the user first before the lower segments of the page load.

Your mobile web pages should be coded in such a way that the server sends through all data pertaining to content above the fold first.

Don’t overdesign
The pursuit of an amazing user experience may tempt you to design a mobile website that’s filled with animated graphics and videos.

This may have a negative effect by causing your mobile site to take longer to load all of its bells and whistles.

To prevent this from happening, aim to keep things simple, clean,  and easy to navigate.

If you need some mobile web design inspiration check this out.

Limit redirects
Redirects slow your mobile site speed significantly. 

Users need to wait for the request-response cycle to complete before loading a page. This is very inconvenient especially if many links are redirected on the single web page.

To test the number of redirects your mobile site has, you can use an online tool such as Varvy’s redirect mapper.


If you are struggling to lift your Google rank, it could be a simple matter of increasing your website loading speed.

Follow our tips to ensure that your mobile website is optimized to load at maximum speed.




Rob Pacinelli

Roberto Pacinelli is the VP of The Best Media and Senior Digital Marketing Strategist with a career in digital marketing spanning over 19 years. Roberto and The Best Media have helped thousands of small, medium and large businesses succeed online across Canada, USA and the world with many business owners recognizing Roberto and his team as their Key to Success in helping their businesses earn millions of dollars as a result. Call Roberto Pacinelli at 416 253 0934 or email him at