At The Best Media, many of our clients tell us they don’t have a webmaster managing their website, they don’t know if there site’s ever been updated, and trying to maintain the site on their own is stressing them out, taking up too much of their time and distracting them from managing other aspects of their business.
Some of them are hell-bent on taking care of everything themselves, regardless of how frustrating it might be, while others feel that they just can’t justify the cost of hiring a dedicated webmaster.
If this sounds like you, and you’re looking for a more affordable solution for managing your website, check out The Best Media’s webmaster service and scroll down to learn more about what a webmaster can do for you and your website.
Why It’s Important to Have Webmaster Services
Monitor Your Website
Having a webmaster monitor your website’s traffic and uptime gives you a better idea of how your site’s performing and provides valuable insights on what’s working and what isn’t, so your webmaster will know how they can make your website even better.
Any website can have issues with downtime, scheduled or otherwise, but the goal is to make sure your website has as little downtime, and as much uptime as possible. A webmaster will monitor your website’s uptime, allowing them to analyze any trends or issues with your site and determine how your website can remain accessible to users, preferably 100 per cent of the time.
They can also monitor your website traffic, giving you insights into how many visitors you’re getting, where visitors are coming from, how long they’re staying on your site, what pages they’re frequenting, and more.
Ensure Your Website is Secure
A webmaster will make sure that your site is as secure as possible by utilizing the most up-to-date security features, identifying any vulnerabilities in your site’s architecture, and taking the steps necessary to protect your site against any kind of attack.
Security updates are vital for any website, as they work to eliminate any loopholes or back doors in your site that can be exploited by hackers. But they’re an absolute must when it comes to e-commerce website design.
If you’re processing transactions on your site, or collecting people’s information in any form, consumers want to know that their data is secure, especially when they’re giving you their credit card number. In a survey from KPMG, 13 per cent of consumers said the reason they don’t shop online is that they don’t trust online security.
Make Website Backups
Think about this scenario – you own a bakery and take a ton of orders through the e-commerce section of your website. You just found an awesome new plugin, but when you add it to your site, it throws everything out of whack and now you’re stuck with who knows how many pounds of donuts that won’t get sold today because your website is down.
If you have backups of your website, you can simply revert back to the version of your site that you had before you added that pesky plugin. But without website backups and a webmaster to maintain them, that site might remain down for the entire day, or even multiple days, while the owner tries to figure out what’s going on with his website.
Having these backups means your website is protected against unexpected occurrences – whether it’s an update gone wrong, hackers, or you just forgot to pay your hosting provider.
Update Your Website
Aside from security updates, there are many aspects of your website that need to remain as up-to-date as possible. Using outdated elements isn’t going to fly, especially if you want to have a responsive website design.
Updates related to design and functionality, such as making sure you’re using the most up-to-date themes and plugins, ensure your site loads quickly, has the exact aesthetic you’re looking for, and will function beautifully across all devices.
All these things are critical if you want your site to work properly, but page speed is arguably the most important factor, especially for those who engage in e-commerce. According to an infographic from Kissmetrics, for an online store that makes $100,000 per day, a one second delay in page speed could translate to losing $2.5 million in sales every year.
Your website content also needs to be updated regularly to reflect anything that’s changed for your business, such as what products you’re offering, pricing or policies, and any changes to your branding.
WordPress is easily the most popular content management system, holding nearly 60 per cent of CMS market share, and powering more than 30 per cent of all the websites on the Internet, according to statistics from W3Techs.
And because it’s the most popular, it’s also one of the most popular targets for hackers, so it’s constantly being updated to improve privacy and security, among other things.
If your website is powered by WordPress, you’ve got to make sure it’s up to date, otherwise your site’s going to be more vulnerable to those who want to attack and exploit it. Sounds simple enough, right?
Sure, but even if you’re able to keep up with all the updates, there are lots of update-related issues that can mess everything up. For instance, an important plugin might not be compatible with the update or requires its own update to be compatible.
And after you install the updates, if there are issues, it’s rarely a simple process to figure out what’s causing the problems for your site. Does my plugin need to be updated? Is it incompatible with this version of WordPress? Are there any alternatives? If you don’t have the expertise of a webmaster, it can be damn near impossible to figure out what’s going on.
Do you want to have peace of mind knowing a dedicated webmaster is making sure your website is backed up, monitored, up-to-date, and secure?
Contact The Best Media for a free demo and we’ll break down all the benefits of our webmaster services.