Why Page Speed Will Affect Both Your SEO Rankings and Conversion Rates

Why Page Speed Will Affect Both Your SEO Rankings and Conversion Rates

Page speed is a critical element in SEO and it should be addressed if your website is not up to par.

It relies on a wide range of factors, from your host to your design. Google has stated that the speed of a page is a factor that decides a website’s ranking and there are several reasons for this. Users will usually abandon a website if they have to wait more than a few seconds for it to completely load. Not surprisingly, fast loading sites receive lower bounce rates and better search engine rankings and this is attributed to more frequent site visitors and easier purchases.


Users like fast, convenient websites, and so does Google.

If Google sees you as a slow loading website (beyond three seconds), they will likely penalize your website for being too slow because it is affecting the user experience in a negative way. Users like fast, convenient websites and so does Google. Page speed is a critical element that online businesses cannot ignore.

Don’t lose your customers to competitors simply because you failed to optimize for speed. Use a platform built for speed and your users will love you for it. Every second you shave off your page loading time will boost trust and confidence in your website, and will have a significant effect.

Rob Pacinelli

Roberto Pacinelli is the VP of The Best Media and Senior Digital Marketing Strategist with a career in digital marketing spanning over 19 years. Roberto and The Best Media have helped thousands of small, medium and large businesses succeed online across Canada, USA and the world with many business owners recognizing Roberto and his team as their Key to Success in helping their businesses earn millions of dollars as a result. Call Roberto Pacinelli at 416 253 0934 or email him at