Can this information help you with selecting better keywords for your business? Yes, of course. But it really depends on what are your products or services and what type of business you’re in.
You want to use keywords that RELATES to your business. Using the most popular Google keywords with high search volume won’t help you much if it’s unrelated to your website or business.
The SEO keywords and phrases that you use in your web content, make it possible for people to find your site with search engines. So it needs to be specific, and relevant.
A company’s website that is well-optimized for search engines will have highly targeted, relevant keywords that are related to their business.
Keywords and SEO are directly connected. They are the foundation of search engine optimization. Developing your list of keywords is one of the first and most important steps in any search engine optimization plan. So, while using highly searched words is considered a good thing, they also have to be relevant to your business or you won’t reap many benefits.
For example, “cheap flights” are searched 2,740,000 times per month. If you have a hang gliding business, using this keyword won’t help you. But, if you owned a Travel Agency, on the other hand, then “cheap flights” would be ideal to use.
For a list of the most searched and trending keywords in Google, categorized by industry, click here. This will help determine top keywords related to your industry.