There are a number of factors that make up a well-structured SEO-friendly website. But here, we will be talking about title tags, how to create quality ones and why they’re important. Title tags are the key text when describing a document or online page because they are used on search engine results pages to provide a preview of what the page has to offer. Therefore, it’s important not to just throw a bunch of words together with little to no thought.
All of the pages on your website should have title tags that accurately describe the content on each page and make use of at least two targeted keywords related to that page. It’s recommended that you keep title tags below 55 characters, otherwise Google may truncate them because of excessive length. Always try to start your title tags with the main keywords that you are targeting for that page, but make sure not to overuse them. Google may see this as keyword stuffing, and your SEO ranking will suffer because of it.
Because they are often the first thing a visitor will see before visiting your website, you want to make a good first impression. Bad grammar and spelling errors tend to deter visitors from clicking through to your site because it gives the impression of a low quality site. In addition to this, keep in mind that if you misspell the keywords in your title tags, the only way visitors will find your website through a search engine is if they misspell the keywords themselves when doing their search.
If you need help selecting your targeted keywords, Moz offers a free, helpful tool that can be found here: https://moz.com/explorer
