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Does Having an EMD (Exact Match Domain) Help or Hinder Your Ranking?

Does Having an EMD (Exact Match Domain) Help or Hinder Your Ranking?

An EMD is a domain name that is an exact match with a popular search query. Typically, the name will contain a highly-searched keyword or phrase, such as “buy Nike shoes”. In the past, simply having a URL that contained highly-targeted keywords would boost you to the...
Is it Worth Switching to HTTPS for the Sake of SEO?

Is it Worth Switching to HTTPS for the Sake of SEO?

HTTPS (or secure HTTP) was developed to allow secure transactions and authentication. When it comes to confidential material such as bank accounts, this is crucial, as the exchange of confidential information needs to be secured in order to prevent any unauthorized...
How Google Qualifies an “Authority Website”

How Google Qualifies an “Authority Website”

Google keeps their ranking algorithm fairly hush-hush, but there are several things we do know about it. Google’s ranking system involves over 200 signals. None of these signals today have the kind of “authority” factor they once did back in the days of Google...
The Importance of Having Good Title Tags

The Importance of Having Good Title Tags

Search Engine Optimization is a long-term, ongoing process that starts with the design phase. There are a number of factors that make up a well-structured SEO-friendly website. But here, we will be talking about title tags, how to create quality ones and why they’re...
How to Detect Malicious Bot Activity on Your Website

How to Detect Malicious Bot Activity on Your Website

An Internet bot is a program that runs automated tasks over the Internet. They play a major role in terms of search engines, monitoring websites, collecting search information and scanning for vulnerabilities. Almost half of all activity on the Internet is from bots....
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