fb

Tag: Google

What You Need to Know Before Building Links

Although it’s still a ranking factor, link building is not what it used to be. It doesn’t carry the same weight as it once did, and the guidelines for proper link building have changed considerably. Prior to April 2012, before Google’s Penguin update came out, ranking...
Why You Should Start Using the Yoast SEO Plugin for WordPress

Why You Should Start Using the Yoast SEO Plugin for WordPress

WordPress is considered a very SEO-friendly content management system. Luckily, it has now become even friendlier and more effective with the help of the Yoast SEO plugin. This powerful tool is the most comprehensive SEO-related WordPress plugin available today that...

3 SEO Practices That You Should Avoid

Some of us have heard or read about “black hat” techniques used for search engine optimization. This refers to sneaky optimization tactics that webmasters use to boost their sites’ rankings in search results. These black hat tactics go against Google’s webmaster...
Does Having an EMD (Exact Match Domain) Help or Hinder Your Ranking?

Does Having an EMD (Exact Match Domain) Help or Hinder Your Ranking?

An EMD is a domain name that is an exact match with a popular search query. Typically, the name will contain a highly-searched keyword or phrase, such as “buy Nike shoes”. In the past, simply having a URL that contained highly-targeted keywords would boost you to the...
Is it Worth Switching to HTTPS for the Sake of SEO?

Is it Worth Switching to HTTPS for the Sake of SEO?

HTTPS (or secure HTTP) was developed to allow secure transactions and authentication. When it comes to confidential material such as bank accounts, this is crucial, as the exchange of confidential information needs to be secured in order to prevent any unauthorized...
X