Most larger companies today have their own in-house digital marketing team.
This team will address all angles of marketing for the business. But, smaller companies who are not quite large enough to have their own team will typically opt for professional help by hiring a digital marketing agency that is already trained in this field.
Quite often, businesses will make the mistake of going with the lowest bidder, looking for the most cost-effective service. But, a marketing agency can make or break your business, so looking for the cheapest option can be a costly mistake.
As with any important business decision, you need to practice due diligence and research the company. How long have they been in business? Who have they worked with? What are some of their success stories – if any? Keep in mind that you will want to look for the negative stuff, too. Blogs and forums can be a very useful tool in terms of obtaining feedback from past clients.
Ensure that their experience is relevant to what you’re looking for.
Just because a company is reputable and has a great track record doesn’t necessarily mean that they’ll be the right fit for your needs. For instance, if the company has never dealt with Google AdWords – and that’s definitely something you’ll need help with – hiring them would be a waste of time and money.
A good digital marketing company will have a strong online presence. If they can’t market themselves, then they won’t likely be able to market your business properly either. Analyze their brand; how do they rank in Google searches for “Digital Marketing Agency” in your area? Do they use social media? Do they have a blog? How often do they post content? Does it look professional? If the marketing agency’s website doesn’t impress you enough to go with their services, it’s not likely that they can market your products or services any more effectively.
Lastly, ask for references. Asking a business for references is an old, yet effective tool when it comes to researching. While you may find plenty of information online, speaking with past and present clients is ideal because feedback tends to be more truthful in person or over the phone than it will be in the form of text. This is also a much more interactive approach, as you can ask their clients questions and make use of their valuable feedback. So, make sure to keep all these things in mind if you want to make the right choice for your digital marketing needs.
For all your digital online marketing needs, visit the professionals at The Best Media Inc today!