Search engines “read” your website based on the text found on your site.
This includes the content, meta tags, alt text, links, and the keywords used in all of these things. At this point in time, search engines can’t “watch” a video, and therefore they still remain dependent on the text that is included with the video. So where do audio files and podcasts stand when it comes to SEO? Are podcast websites just out of luck until search engines evolve? Thankfully, no. There are still ways to optimize audio files, just as you would optimize any website. Google can’t index these yet, but as audio files become more commonplace on the Internet, this will more than likely change.
For the time being, though, you can make use of these helpful tips on how to optimize them to the fullest:
1. Transcribe Your Audio Files
Transcribe your audio file content into an RSS feed. Include this transcription in the item description field to ensure the file gets indexed and included in related searches. You don’t necessarily need it to be word-for-word. A modified script that summarizes the podcast and includes your targeted keywords should suffice.
2. Create a New Page/Blog Post for Each Podcast
Create separate pages for each of your podcasts and blog posts describing them with at least 300 words. Include the keywords you are targeting, but keep it to a minimum. You don’t want to over-stuff. Try and vary the keywords from post to post.
3. Include Keywords in the URL and File Names
The URL where your podcast will be found should include a keyword, inserted as an extension. If you use multiple words, be sure to hyphenate them. Do not use underscores to separate words. For example, if your podcast is about creating a WordPress website, the URL should look something like this: www.yourcompanyname.com/creating-a-wordpress-website. Audio file names share the same rule.
4. Promote your Podcast in Podcasting Directories
There are a number of online directories that freely accept podcast submissions, such as iTunes. This helps to create a backlink to your podcast that will help boost your page rank.
5. Use Social Media Platforms
Facebook likes and Twitter retweets play a huge roll in boosting your ranking. Be sure to share your podcasts on these social platforms. Having highly active social accounts will help to get your message out there and raise your online profile.
In addition to these tips, ensure that the quality of your audio files and podcasts are primed. They should be clear and easy to understand without any background noise or interference. Also, include a graphic with your podcast, as this helps to draw additional attention to your listing in the directories. As with audio files, image file names and alt text should also contain keywords. As a final quality control check, once your file is uploaded to your website, blog, or directory, download a test copy to ensure the quality and volume is good, and that the feed is properly formed.