Thousands of press releases are posted every day on the Internet.
As a result, making yours stand out from the rest can be difficult. Aside from the obvious, like making sure it’s grammatically flawless with no spelling mistakes, there are a number of other things to consider. For instance, if you’re submitting your press release to journalists, make sure to include a short paragraph about where you think it would ideally fit into their publication.
It’s also recommended to paste your press release directly into the email, as some journalists may have reservations about opening attachments.
Here are some other tips on how to increase the likelihood that your audience will notice and read your press release:
1. Have a killer headline
This is perhaps the most important aspect of any press release or article. A good headline will determine whether or not people will continue to read your story. Keep them short and concise. Short headlines are better for a few reasons:
– They are better formatted for mobile devices.
– They are easily tweetable.
– They are easier to understand when quickly scanning through a news feed or email list.
2. Don’t beat around the bush
If your audience doesn’t immediately understand what your press release is about in the first couple of sentences, they’ll likely stop reading and move on to the next one. Quickly state the subject, but don’t try to summarize the entire press release upfront. Make it interesting and give readers a reason to continue reading.
3. Keep it to one page…or two
Shorter is usually better when it comes to writing press releases, so aim to limit them to one page (two is also okay). This will force you to get straight to the point and limit any jibber-jabber that writers sometimes fall victim to. For some readers, long press releases are an instant turn-off. Keeping it short and sweet makes it more readable and increases the chance of them reading the entire thing.
4. Include a photo if possible
If you have a photo that directly relates to the story, always include it. Pictures catch the eye and can make a press release more enticing to read.
For more writing tips, and how you can write better content than your competitors, click here.