Local Marketing is a way for companies to reach potential consumers based on location. The increase in technological advances has allowed business owners to collect clients’ information in order to better target customers based on their activity and stay competitive within their local communities. Location-based marketing also works to enhance user experience by informing you of businesses around your area, based on your search.
The 3 Best ways to incorporate Local Marketing into Online Advertising:
Geo-targeting refers to the practice of delivering content or advertisements to an online user based on their geographical location, typically used in paid search campaigns.
Geo-tagging is a process where online users tag their geographical location on content or advertising to inform users of their location and support check-ins.
Beacons are intentionally hidden devices designed to attract attention to a specific location detected though customers’ devices.