How to Reach More Customers with Local Marketing

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How to Reach More Customers with Local Marketing - The Best Media

Local Marketing is a way for companies to reach potential consumers based on location. The increase in technological advances has allowed business owners to collect clients’ information in order to better target customers based on their activity and stay competitive within their local communities. Location-based marketing also works to enhance user experience by informing you of businesses around your area, based on your search.

 

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The 3 Best ways to incorporate Local Marketing into Online Advertising:

Geo-targeting

Geo-targeting refers to the practice of delivering content or advertisements to an online user based on their geographical location, typically used in paid search campaigns.

Geo-tagging

Geo-tagging is a process where online users tag their geographical location on content or advertising to inform users of their location and support check-ins.

Beacons

Beacons are intentionally hidden devices designed to attract attention to a specific location detected though customers’ devices.

Rob Pacinelli

Roberto Pacinelli is the VP of The Best Media and Senior Digital Marketing Strategist with a career in digital marketing spanning over 19 years. Roberto and The Best Media have helped thousands of small, medium and large businesses succeed online across Canada, USA and the world with many business owners recognizing Roberto and his team as their Key to Success in helping their businesses earn millions of dollars as a result. Call Roberto Pacinelli at 416 253 0934 or email him at roberto@thebestmedia.com.

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