Increase Website Traffic With Better Marketing Images

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Increase Website Traffic With Better Marketing Images - The Best Media

A picture says a thousand words. But, a good picture says the right words, and thousands more.

We, as humans, are visual beings, which explains why we’re so attracted to photographs. Photography (or images in general) is an integral part of marketing your business or brand.

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Good quality images will help achieve your marketing objectives and play an enormous role in whether or not you have captured your audience’s attention. This is even more crucial when it comes to product photos.

 

Would you buy something online if you couldn’t clearly see it?

Photos that are blurry or pixelated will give the impression of an unprofessional business or a low quality product.  But, high quality, professional images on a company’s website give the impression of a reputable, professional business.  If you don’t have a good camera to take the photos yourself, you can find thousands of high resolution images related to your business on “stock photo” websites such as Shutterstock.

Another important aspect to consider is whether the images you’re using are relevant to your brand and business.  Even if you have a good, high quality image, would a photo of a cute dog with shopping bags be good for a business selling a brand of chocolate?  Of course not.  But, would that same image work for a pet shop? Absolutely.

Adding irrelevant photos just for the sake of filling space will not do you any good. You have to decide exactly what types of photos you want, and what they will add to your website and your marketing materials. Always make sure that the images you choose will add real value to your company’s message.

Rob Pacinelli

Roberto Pacinelli is the VP of The Best Media and Senior Digital Marketing Strategist with a career in digital marketing spanning over 19 years. Roberto and The Best Media have helped thousands of small, medium and large businesses succeed online across Canada, USA and the world with many business owners recognizing Roberto and his team as their Key to Success in helping their businesses earn millions of dollars as a result. Call Roberto Pacinelli at 416 253 0934 or email him at roberto@thebestmedia.com.

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