With so many people searching for local businesses and shopping online, if companies want to remain relevant and continue to compete, digital marketing is no longer an option.
Whether it’s to build brand trust and raise awareness, improve communication with clients, or just make it easier for potential customers to find you, there are so many reasons why having an online presence is a must. At The Best Media, a lot of our clients tell us that the reason they’re investing in digital marketing is that they just want to make more money.
So, if you’re looking to boost sales for your business, here are some ways that digital marketing can help:
How to Increase Sales with Digital Marketing
If you’re looking to bring customers to your store location, increase revenue for your e-commerce shop, or both, high ratings and great reviews are easily the best way to convince people to choose you over the competition.
These reviews are often the deciding factor when people are choosing a business. Nearly half of the respondents to a BrightLocal survey said they won’t choose a business if it doesn’t have at least a four-star rating. The survey also found:
- 85 per cent of people trust an online review as much as a personal recommendation.
- 73 per cent of respondents said positive reviews make them trust a local business more.
- 68 per cent of consumers left a review of a local business when asked.
So, as you can see, reviews are an invaluable tool for attracting new customers, and they’re not that difficult to get. It can be as simple as asking your regulars to write them or explaining to customers who compliment you on your service how important reviews are and asking them if they’d write one.
And remember, it’s just as easy, if not easier, to get bad reviews. But, when you do get bad reviews, it’s best to address people’s concerns by quickly responding to them in a professional manner.
Relating back to my last point, if you’re not on social media platforms like Facebook and Google+, you’re not even going to be able to get reviews. But there are so many other benefits of having a social media marketing plan, from building an audience and creating awareness of your brand, to the multitude of ways you can interact with customers.
These interactions on social media help boost your website’s ranking, but you have to provide content that’s engaging enough for people to want to comment, share, or hit the like button. In addition to these social signals boosting your ranking, which makes you easier to find on search engines, you’ll gain more traffic from people clicking on the links others have shared.
Social media also allows you to communicate directly with customers. Quickly responding to people’s comments allows you to look more trustworthy and improve customer satisfaction by showing that you care. There’s nothing quite like tweeting your favourite brand and receiving a response a few minutes later.
All these benefits can quickly translate into more sales because you’re easier to find and people are more inclined to choose your business. A United States Chamber of Commerce survey of 1,000 small businesses found that 60 per cent of respondents use Facebook for their business, and 56 per cent of them said their sales have increased because of Facebook.
The surging popularity of video sharing websites like YouTube has allowed video to absolutely dominate the Internet. According to a study from Cisco, by 2021, video will account for 82 per cent of consumer Internet traffic. That’s huge! And it shows just how important it is for businesses to be investing in video production services.
Here are some of the benefits of video:
- Google prioritizes video in its search results, so video can increase the visibility of your brand through SEO optimization.
- Video increases brand awareness and drives traffic because people prefer video and are more likely to share videos compared to other kinds of content.
- Tutorials, product demonstrations and explainer videos allow businesses to showcase their expertise and provide valuable content for customers, increasing their trust in your brand.
- Video allows you to convey more information in less time, and people retain more information from watching videos than they do from reading.
Increased visibility, retention, trust and awareness cause both prospective and returning customers to have a more favourable view of your business, resulting in higher sales. In a survey from Wyzowl, 81 per cent of businesses said their explainer video helped them increase sales. The survey also found:
- 76 per cent of businesses said video helped them increase their website traffic.
- 84 per cent of consumers said they’ve been convinced to buy something after watching a video.
In a nutshell, marketing automation software lets you automate sequences of actions that pertain to specific situations.
Imagine the following scenario – a user adds something to their cart in your e-commerce store, but then abandons the cart without making a purchase. Half an hour later, the software sends that user an email outlining the benefits of that product. If this doesn’t entice them to buy, a few days later, another email can be sent offering a discount on that product if they buy within 24 hours.
This kind of automated email marketing is just a basic example, but there’s so much more you can do. These programs provide highly detailed tracking and monitoring capabilities, letting you keep track of the behaviour of your leads and customers. This helps you understand their desires and motivations, giving you the opportunity to have custom-made communications ready to go for every possible situation.
This data also gives you a better idea of which leads and customers need to be prioritized, letting you contact the most promising prospects first with the most relevant response. Sending the most appropriate correspondence as quickly as possible shows customers that you value them, improving your credibility and trustworthiness.
A study from Harvard Business Review found that when businesses respond to potential customers’ queries within an hour, they’re almost seven times as likely to qualify that lead than those who contacted them more than an hour later, and more than 60 times as likely as businesses that wait 24 hours or more. So, the faster you respond, the more likely someone is going to buy, and automation lets you reply with unsurpassed speed.
Are you looking to boost sales by investing in digital marketing? Contact The Best Media for a free demo and we’ll show you how we can help you reach your goals.