Businesses often suffer collateral damage as a result of a Google algorithm update.
It’s happened before, and it will happen again. If you don’t have the budget to hire an experienced SEO professional to stay on top of these occurrences, then you need to take some alternative action. Are there other ways to generate traffic and boost a website’s online presence without relying solely on Google? Yes. There are a few things you can do as insurance against these circumstances, which are beyond your control.
1. Comment on Blogs and Forums Frequently
There are blogs and forums on practically every topic and niche out there. Visit the ones that relate to your business or cause, and post relative comments. The purpose of commenting isn’t just to drop a link. Instead, it’s to add value to the conversation and to grow your network. Avoid using creative screen names and use your real name as the commenter instead. This way, readers are more likely to click through to learn more about you. If you have content on your site related to the post, use that URL as a link rather than your home page URL.
2. Create your Own Content to List on Content Aggregators
If you have a new blog or website and haven’t established any trust or authority with the search engines yet, getting your content listed on popular content aggregators will be a big help. Content aggregators usually have their own set of submission rules, so be sure to follow them or they wont accept your content. Make sure the content is original, useful, and high-quality. Don’t make it purely self-promotional.
3. Newsletters and email lists
No matter what changes Google makes, they can never affect one prime source of contact with your users, and that is e-mail lists. This may seem like an old-fashioned way of marketing to some, but is it really? E-mails are totally independent from search engine ranking, and they’re the most direct way (aside from a phone call) to reach out to your readers. Make sure your site has a widget or feature where new visitors can sign up for newsletters and email updates. It’s a great way to keep your audience interested, and needless to say, a very cost-effective method.
4. Social Media
Staying active and frequently participating on social media sites can make your content viral. The more shares you get, the more people will know about your blog, which can increase your reader base. There are 2.3 billion active social media users out there, so to not take advantage of this powerful marketing tool would be downright silly. For more interesting social media statistics, visit https://www.brandwatch.com/blog/96-amazing-social-media-statistics-and-facts-for-2016/