Having a good online reputation is just as important, if not more important, than your in-person reputation.
If you’re a new entrepreneur and have just launched a website, building a solid reputation is key. SEO is just as important for a new website, of course, but here we will be talking about building trust and a good reputation with your readers or customers. The reality is that it’s an ongoing process and it will not happen overnight. Knowing where to start is the first step.
Here are 3 helpful tips for creating relationships with your customers and building a solid online reputation:
1. Social media – The most obvious tool that businesses and people use to capture their audiences’ attention. Through the use of likes and shares, it’s an ideal and cost-effective way to rapidly build relationships and trust with users.
The content you post on social media sites can make or break your business. Insults, swearing, and bullying are obvious no-nos (or at least they should be obvious). Your content should always be positive and, more importantly, informational. Creating content that is informative and answers questions that customers frequently ask will make all the difference.
When users have a question that they need answered, the majority of them will turn to Google to look for their answers, thus providing an opportunity for you. Once users see that your business provides a solution to their problem, relationships start and trust-building begins. It’s also noteworthy to mention that the content you post on social media sites should be posted on your website, as well, either with a blog, or perhaps a FAQ page.
2. Review sites – They are there because they work. Consumers want to be assured that they are dealing with a trustworthy, reputable company before opening their wallets. When a potential customer searches for “Best Home Renovators” on Google, review pages such as Consumer Reports, Angie’s List, Yelp, or Bing Places will appear. These testimonials will make all the difference, so be sure that your website appears on these sites. According to BrightLocal.com’s 2016 Local Consumer Review Survey, 84 percent of people trust online reviews as much as a personal recommendation.
3. Advertise your past clients and partners – While this is also a kind of testimonial, they can be even more powerful. Showing that your business is good enough to work with other reputable websites/businesses speaks volumes to potential customers when it comes to trust.
Has your online reputation already been damaged? To read more on how to recover, and how to rebuild that trust, click here.