Writing great articles is something that comes with time and practice, but optimizing those articles for search engines is a whole different story.
The good news is that optimization techniques don’t require a whole lot of practice. Aside from choosing the right keywords for your article (which you shouldn’t rush through, as it’s the most important aspect), optimization can be applied in a simple fashion. It’s just a matter of knowing what to do.
As a first step, ensure you have decided on all of the keywords that you want your article to rank on (every step you make after this point will revolve around these keywords). Ensure that you have included these keywords within the title and body of your article without over-doing it. Having five or six occurrences that are evenly spaced out throughout the article is okay. But, flooding your article with keywords may cause search engines to see your posting as spam and it will then be ignored, which means that it won’t show up in search results.
Meta titles should always contain your keywords. These titles are what search engines display in search results. Try to make them intriguing for users, but not in a spammy fashion. You are limited to 156 characters, so choose your words wisely. If you have already made previous posts and forgot to add meta titles, it’s recommended you go back to those posts and add them. Every blog post is seen as a new web page by Google, which gives you the opportunity to rank for certain keywords on every post you make.
Images require optimization too! Google can’t read images and therefore relies solely on your Alt attributes, and filenames. NEVER keep file names that have a meaningless format, such as DSC45616.jpg or image001.jpg. Rename your image files so the names are descriptive and relevant to their content. If you own a floral shop in Toronto and you have a photo of a floral arrangement, name the file “floral arrangement Toronto” or “Toronto flowers” to ensure that search engines can understand what the image is about. Click here for more on how to optimize your images for SEO.
H1, H2, H3 Headings share the same rules as meta titles. Use your targeted keywords within these headings without being overly repetitive. The title is usually used as the H1 by default. Having sub headings (H2, H3, etc) with extended descriptions and keywords is also recommended.
As a final tip, when writing a post, it’s always good practice to link back to a previous post that you have made. It’s creating another link for your SEO and can only help you in terms of ranking. Additionally, it increases the probability of visitors staying on your website for longer periods of time.