There are hundreds of factors and thousands of pages of code when it comes to Google’s ranking algorithm.
To make it even more challenging to understand, to some degree, these things are constantly changing. However, although their importance (or weighted percentages) might change, the general structure usually remains the same.
Doing a proper and thorough job can take months or years of time before you can finally reap the benefits, and most business owners don’t have that kind of time to commit. So, hiring an experienced search engine optimization expert is usually the best option. But, that’s not to say that as a business owner, you shouldn’t be educated in this area.
SEO starts with the web design phase, so there are a host of factors that you should keep in mind when delegating instructions to your webmaster.
1. Backlinks remain an extremely important Google ranking factor. Do your best to have other websites link to you. The more authority they have on Google, the better. A site’s overall link authority (as measured by Ahrefs Domain Rating – https://ahrefs.com) strongly correlates with higher rankings.
2. Pages with more content rank significantly better than those with less content, in terms of Google’s search results. The average Google first page result contains 1,890 words.
3. Content with at least one image significantly outperforms content without any images.
4. When it comes to title tags, use strong keywords related to your business for better optimization and ranking.
5. Pages on fast-loading sites rank significantly higher than pages on slow-loading sites.
6. Exact-match anchor text has a strong influence on rankings.
7. Place heading tags in the H1 section of your website whenever possible. It is recommended that you only use one H1 per page, though there is no harm in using H2s, H3s, etc.
8. Avoid buying or selling links. If Google notices this, you will be penalized.
9. Google doesn’t react too kindly to “Widely distributed links in the footers or templates of various sites” either. Avoid overpopulating your footer with links.
10. Avoid duplicate content. Don’t have the same content on every page of your website. Google will penalize you for this, and your Google ranking will suffer.