Creating a Smartphone App for Your Business

Creating a Smartphone App for Your Business

So, you’ve decided to create an app for your business. But where do you start?

Do you approach this in a hands-on, cost-effective manner, or do you dish out the money to hire a professional who already has the skills and knowledge in creating apps? There are three routes you can take when it comes to creating a smartphone application.



There are quite a few do-it-yourself options out there for businesses with a tight budget. If you don’t need your app to be too complex and you’re not a perfectionist, building your own app using online do-it-yourself tools is probably your best option. These tools have a what you see is what you get kind of interface – ideal for the technically challenged novice.  Some of the more popular DIY tools include AppMakr, App Inventor and Appypie.


Work with a Developer
If you find yourself limited on time and better off hiring a developer to create your app, make sure you have all your paperwork in place (such as non-disclosure agreements) early in the process, in order to protect everyone that’s involved. Ensure you have clear communication with your developer so there are no surprises and both parties have appropriate expectations. Express your needs and wants, but listen to the professionals and try not to micromanage a design or development project.


Go with the Pros
If your app is going to be a big part of your marketing strategy and involves complex functions, you may want to go with the professionals. Agencies and development shops will do everything for you from figuring out what exactly you want the app to do, to measuring quantitative results. Hiring a professional agency will typically range from $5000 to over $25,000. It’s certainly not the most cost-effective solution, but it’s the safest one for ensuring you’ll be getting what you want and that it will be done properly the first time.

Rob Pacinelli

Roberto Pacinelli is the VP of The Best Media and Senior Digital Marketing Strategist with a career in digital marketing spanning over 19 years. Roberto and The Best Media have helped thousands of small, medium and large businesses succeed online across Canada, USA and the world with many business owners recognizing Roberto and his team as their Key to Success in helping their businesses earn millions of dollars as a result. Call Roberto Pacinelli at 416 253 0934 or email him at