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Author: TBMadmin

Search Engine Optimization Tips for Podcasts and Audio

Search engines “read” your website based on the text found on your site. This includes the content, meta tags, alt text, links, and the keywords used in all of these things. At this point in time, search engines can’t “watch” a video, and therefore they still...
How Negative Keywords Will Save You Money on Google AdWords

How Negative Keywords Will Save You Money on Google AdWords

The most important aspect of using Google AdWords is choosing the right keywords for your campaigns. But, have you selected any negative keywords? Negative keywords let you exclude search terms from your campaigns and help you focus on only the keywords that matter to...
Is it Worth Switching to HTTPS for the Sake of SEO?

Is it Worth Switching to HTTPS for the Sake of SEO?

HTTPS (or secure HTTP) was developed to allow secure transactions and authentication. When it comes to confidential material such as bank accounts, this is crucial, as the exchange of confidential information needs to be secured in order to prevent any unauthorized...
How Google Qualifies an “Authority Website”

How Google Qualifies an “Authority Website”

Google keeps their ranking algorithm fairly hush-hush, but there are several things we do know about it. Google’s ranking system involves over 200 signals. None of these signals today have the kind of “authority” factor they once did back in the days of Google...
Optimizing Your YouTube Videos for SEO

Optimizing Your YouTube Videos for SEO

With over 100 hours of video uploaded to YouTube every minute, videos are a huge part of search results. Taking the time to configure your videos for search engine optimization will help significantly in terms of driving more traffic to your website and YouTube...
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