Social media marketing expert Rob Pacinelli talks about the importance of social media for realtors.
Survey respondents were also asked which tech tools provide the highest quality leads, and social media came out on top.
But social media provides so many other benefits besides just generating leads. It can help you build trust and recognition in your community. It can showcase your authority and expertise as a real estate professional. And it can nurture relationships with your clients.
Data from Statista shows Facebook has well over two billion monthly active users, making it without a doubt the most popular social media platform.
And as you can see from the survey above, it’s also the most popular platform for real estate marketing.
But you can’t just create a page, slap your name on it, and expect to see results. You’ve got to optimize your page and do whatever you can to stand out from the competition.
First of all, you need to make sure to complete your page profile. Make sure reviews are visible on your page, which helps to enhance your credibility.
Here are some other ways to optimize your page:
If Facebook doesn’t know where you are, you’re making it harder for prospective clients to find you. Adding your address to your profile allows you to generate more local organic traffic through geolocation. You should also include your business hours, email, phone number, and website, so people aren’t struggling to get in touch with you.
As a real estate agent, you are your brand, and if people can’t even see your face, they’re certainly not going to trust you to sell their home. Including a professional headshot helps you to build confidence and familiarity with your clientele.
One of the perks of using a Facebook Business Page is that you can use a video or slideshow instead of a cover photo. A slideshow of properties you’ve sold or drone footage of your local area can entice potential clients and really make your page stand out.
Below, you’ll see some examples of real estate agents who’ve optimized their pages:
Sam McDadi has taken full advantage of his Facebook Business Page, and the video in the cover section makes it look super slick. My only criticism is his reviews should be front and center on the page, not buried under his services.
Matthew Fernandes also has a kick-ass Facebook page, with a video of client testimonials in the cover section, which adds a nice touch. But I’d recommend that he use a headshot for his profile photo instead of his logo.
If you follow this blog at all, you’re probably rolling your eyes, asking yourself, “Is this guy ever going to shut the hell up about content?” And the answer is no. I’m never going to stop talking about it.
That’s because almost every aspect of digital marketing requires content, and social media is no different.
Think about it. Why would anyone bother to interact with you on these platforms if you have nothing to offer? If you want to reap the benefits of social media, you’ve got to post content that’s valuable to your audience.
Whatever you decide to create, just make sure it’s relevant and valuable to the people you’re trying to target.
This client testimonial from Matthew Fernandes helps him to build credibility and humanize his brand:
Here’s a video that The Best Media produced that offers some breathtaking shots of a luxury property out in King City, Ontario:
Not sure how to create content like this? Check out our video production packages.
According to data from Statista, Instagram now has one billion monthly active users.
The photo-sharing site has exploded in popularity. It now has more than 10x the users it had five years ago. With this many people on the platform, it’s a potential gold mine for leads, and its focus on photos and videos also makes it perfect for real estate marketing.
One simple and effective way to generate leads on Instagram is to post new listings on your profile.
But don’t just post a single photo of each listing. Get creative! Include a detailed description of the property, the address, asking price, and your contact information.
You can also include slideshows of multiple photos in the post. This allows potential buyers to scroll through a virtual tour of the property at their leisure.
Video tours are also a great way to show off your listings. But remember, with Instagram you have to keep them < minute in length. As an option, you can split them up into multiple videos.
Don’t forget to include relevant hashtags and tag the location of your listings. Hashtags will make your posts easier for Instagram users to discover. The location tagging will allow users to see the listings on Google Maps when researching properties in the area.
With hashtags, try to be as specific as possible. For instance, if you’re posting about a property in Mississauga, using #RealEstate isn’t going to do much good. Using #MississaugaRealEstate and other more specific hashtags will work better in finding high-quality leads.
Below, you’ll find some textbook examples of how to post listings on Instagram.
This post from Sam McDadi is very detailed. It makes good use of hashtags and provides a tour of the property in the form of a slideshow:
View this post on Instagram
For sale. This is a gorgeous, elegant, newly built, custom luxury home in Stoney Creek’s most coveted waterfront community. With 4 bedrooms and 5 bathrooms and over 3,610 square feet of fine living. Each bedroom has its own ensuite, and walk in closet. Located at 100 Copes Lane. Asking price is $1,388,800. Call me at 905-502-1500 for more information.
These are just a few tips. They barely scratch the surface of how you can use social media for real estate marketing. What’s clear is that many people are abandoning traditional home search methods and using social media when looking for homes online. A National Association of Realtors survey of home buyers found that 99 per cent of millennials and 44 per cent of all home buyers looked online for properties.
The more visible you are online, the more opportunities you’re going to have as a realtor. So, if you don’t already have a presence on social media platforms, what are you waiting for?
Don’t have the time to commit to social media real estate marketing? We do. Visit TheBestMedia.com and book your Free Strategy Session with a social media marketing expert today.