Real Estate Marketing

3 Tips on Social Media for Realtors

3 Tips on Social Media for Realtors

As a realtor, if you’re not using social media, you’re missing out on a lot of opportunities.

A National Association of Realtors survey found that 77 per cent of real estate businesses use social media.

NAR survey example

Survey respondents were also asked which tech tools provide the highest quality leads, and social media came out on top.

But social media provides so many other benefits besides just generating leads.

Among other things, it can help you build trust and recognition in your community, showcase your authority and expertise as a real estate professional, and nurture relationships with your clients.

However, if you don’t know what you’re doing, you can just as easily destroy your reputation and ruin the relationships you’ve worked so hard to build.

So, if you want to take advantage of social media but you’re not sure how to check out these tips on social media for realtors and start perfecting your presence on these platforms.

3 Tips on Social Media for Realtors

Make a Facebook Business Page

Data from Statista shows Facebook has well over two billion monthly active users, making it without a doubt the most popular social media platform.

Facebook users example

And as you can see from the survey above, it’s also the most popular platform for real estate marketing.

But you can’t just create a page, slap your name on it, and expect to see results.

You’ve got to optimize your page and do whatever you can to stand out from the competition.

First of all, you need to make sure to complete your page profile.

And make sure reviews are visible on your page, which helps to enhance your credibility.

Here are some other ways to optimize your page:

Add your address:

If Facebook doesn’t know where you are, you’re making it harder for prospective clients to find you. Adding your address to your profile allows you to generate more local organic traffic through geolocation. You should also include your business hours, email, phone number, and website, so people aren’t struggling to get in touch with you.

Add a profile photo:

As a real estate agent, you are your brand, and if people can’t even see your face, they’re certainly not going to trust you to sell their home. Including a professional headshot helps you to build confidence and familiarity with your clientele.

Make the most of your cover:

One of the perks of using a Facebook Business Page is that you can use a video or slideshow instead of a cover photo. A slideshow of properties you’ve sold or drone footage of your local area can entice potential clients and really make your page stand out.

Below, you’ll see some examples of real estate agents who’ve optimized their pages:

Sam McDadi has taken full advantage of his Facebook Business Page, and the video in the cover section makes it look super slick. My only criticism is his reviews should be front and center on the page, not buried under his services.

Sam McDadi example

Matthew Fernandes also has a kick-ass Facebook page, with a video of client testimonials in the cover section, which adds a nice touch. But I’d recommend that he use a headshot for his profile photo instead of his logo.

Matthew Fernandes example

Create Compelling Content

If you follow this blog at all, you’re probably rolling your eyes, asking yourself, “Is this guy ever going to shut the hell up about content?”

And the answer is no. I’m never going to stop talking about it.

But that’s because almost every aspect of digital marketing requires content, and social media’s no different.

Think about it. Why would anyone bother to interact with you on these platforms if you have nothing to offer?

So, if you want to reap the benefits of social media, you’ve got to post content that’s valuable to your audience.

Here are some ideas to get you started:

  • Client testimonials
  • Tips for buying and selling property in your area
  • Anecdotes from your experiences as a real estate professional
  • Posts on popular local businesses and events in your community
  • Images, slideshows, videos, or virtual tours of new listings and properties you’ve sold

Whatever you decide to create, just make sure it’s relevant and valuable to the people you’re trying to target.

Below are some examples of the kind of content that’s going to engage your audience.

This client testimonial from Matthew Fernandes helps him to build credibility and humanize his brand:

And here’s a video The Best Media produced that offers some breathtaking shots of a luxury property out in King City, Ontario:


Not sure how to create content of this calibre? Check out our video production packages or contact The Best Media and speak to one of our experts.

Post Imagery on Instagram

According to data from Statista, Instagram now has one billion monthly active users.

The photo-sharing site has exploded in popularity, and now has more than ten times the users it had five years ago.

Instagram users example

With this many people on the platform, it’s a potential gold mine for leads, and its focus on photos and videos also makes it perfect for real estate marketing.

One simple and effective way to generate leads on Instagram is to post new listings on your profile.

But don’t just post a single photo of each listing – get creative!

Include a detailed description of the property, as well as the address, asking price, and your contact information.

You can also include slideshows of multiple photos in the post, allowing potential buyers to scroll through a virtual tour of the property at their leisure.

Video tours are also a great way to show off your listings, but remember, this is Instagram, so you have to keep them under a minute in length unless you want to split them up into multiple videos.

Whatever it is you’re posting, don’t forget to include relevant hashtags and tag the location of your listings.

Hashtags will make your posts easier for Instagram users to discover, and location tagging will allow users to see the listings on Google Maps when they’re researching properties in the area or just strolling through the neighborhood.

When it comes to hashtags, try to be as specific as possible.

For instance, if you’re posting about a property in Mississauga, using #RealEstate isn’t going to do much good.

Using #MississaugaRealEstate and other more specific hashtags will work a lot better in terms of finding high-quality leads.

Below, you’ll find some textbook examples of how to post listings on Instagram.

This post from Sam McDadi is very detailed, makes good use of hashtags, and provides a tour of the property in the form of a slideshow:

Matt Mattucci takes another approach, offering a tour in the form of a collage of images:

After helping so many real estate professionals with digital marketing, I’m confident that these are some of the best ways to take advantage of social media as a realtor.

But honestly, these tips just barely scratch the surface of how you can use social media for real estate marketing.

In any case, what’s clear is that many people are abandoning traditional home search methods in favor of looking for homes online.

A National Association of Realtors survey of home buyers found that 99 per cent of millennials and 44 per cent of all home buyers looked online for properties.

Simply put, the more visible you are online, the more opportunities you’re going to have as a realtor.

So, if you don’t already have a presence on social media platforms, what are you waiting for?


Have any of these tips helped you to reap the benefits of social media? Leave a comment and let us know.


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Rob Pacinelli

Roberto Pacinelli is the VP of The Best Media and Senior Digital Marketing Strategist with a career in digital marketing spanning over 19 years. Roberto and The Best Media have helped thousands of small, medium and large businesses succeed online across Canada, USA and the world with many business owners recognizing Roberto and his team as their Key to Success in helping their businesses earn millions of dollars as a result. Call Roberto Pacinelli at 416 253 0934 or email him at