Knowing what Internet users search for is invaluable information for businesses.
Google Trends is a tool that provides exactly that. It gives you a snapshot of what has been trending online going back several years, and more importantly it tells you what’s currently trending (which is far more useful). If you’ve never used Google Trends, you are missing out on a powerful and free tool.
When Google Trends was first introduced back in 2008, it actually wasn’t all that great. However, since then, Google has added additional functionality that helps businesses make better decisions and create better content that’s more interesting for readers. It now offers even more of its real-time data to include news, images, video and shopping results. It provides a ton of insight into what the world is paying attention to.
Another very useful tool is Google Correlate, which is a sub-tool of Google Trends that was introduced in 2011. This actually works in the opposite way. It finds search patterns that correspond to real world events. The pattern generates the keywords rather than the keywords generating the pattern. This is particularly useful for doing buyer behaviour analysis and creating blog topics more effectively.
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