Posted on October 11th, 2017
With the majority of the population using online tools to find what they’re looking for, it’s evident that local search for businesses has become increasingly important.
If your business is not already appearing in Google’s local search results, you can be sure that your competitors are. Google My Business (GMB) is a directory that provides a free service that enables you to appear in local search results for queries that are relevant to your business offerings. As a business owner, it’s extremely important to have.
The claiming/verification process is quite simple. Just go to google.com/business and follow the steps. Google will send you a postcard along with a PIN to your physical business location. From there, you simply log in and enter the PIN provided.
Once you’ve claimed your business, be sure to cover all of the following areas to optimize your listing as much as possible:
1. Include all company information – This includes photos of your business (both interior and exterior), photos of your products (if applicable), company logo, hours of operation, phone number, website address, parking locations, payment options, etc.
2. Encourage positive reviews – Ask your customers to leave positive reviews on your GMB listing. Having positive reviews on your GMB page is crucial because these reviews show up on Google when someone searches for your business. According to a recent survey, 84% of people trust online reviews as much as a personal recommendation. Seven out of ten customers will leave a review for a business if asked to do so by the business, so take advantage of this and ask the question.
Reviews are also given star-ratings, so a GMB listing with many positive reviews will achieve a higher star rating, increasing the likelihood that a visitor will visit your establishment and improving your click-through rate. As a good standard of practice, try to respond to reviews – whether positive or negative.
3. Have a strong social media presence – When searching or investigating a business, many people turn to social media to see what others think about the business (again, highlighting the importance of positive reviews). Not only will it help to lure in potential customers, but it will also increase your business’s visibility and help your overall “SEO score” with the search engines.
For more helpful tips on local search optimization and how Google maps can help you, click here.
Posted on October 5th, 2017
If you want to connect with today’s consumers, you need to have a mobile-friendly website.
Optimal user experience (sometimes abbreviated as UX) is what it’s all about today. You want to create the best experience possible for your visitors, regardless of whether they’re using a desktop PC, a smartphone, or any other device.
Internet usage on mobile devices and tablets far exceeds Internet usage by desktop users. It’s estimated that by 2019, mobile users will surpass the 5 billion mark. Therefore, having a mobile-friendly website only makes sense. Without it, you are limiting access to your potential customers.
Posted on October 3rd, 2017
With millions of bloggers and billions of blog posts on the Internet, making yours stand out to a potential reader is difficult.
Do you really need to have a blog? Are you blogging because you’re a writer, or do you blog because you have a business? Is it worth all the effort?
In the end, the decision is yours, of course. But, keep in mind that it’s been proven that Google loves fresh content and blogs are ideal. It strengthens your online presence, it attracts new readers and relationships, and improves your overall SEO “score” with the search engines. So, while it’s not mandatory to have a blog, it really is valuable, and important to have.
Posted on September 28th, 2017
Search engine optimization requires some patience, as results will not happen overnight.
The good news is that once all of the initial leg work is done and the search engines crawl your website and other social sites, the end result makes it all worth the wait. But, if you’re looking for a quick fix with faster results, the better option would probably be to invest in some advertising like Google AdWords. Although there is still some SEO involved with that option, such as targeting the right keywords for your ads, this route will guarantee instant exposure. Read More
Posted on September 27th, 2017
Facebook advertisements are a powerful and affordable tool that every business owner should be using.
With 1.5 billion Facebook members and 22 billion ad clicks per year, it’s an extremely effective way to gain exposure and reach potential customers. However, with so many users and competitors, standing out from the rest can be challenging. Competition is high, so you want to create your ads as effectively as possible.
Google Ads work well, but the Click-Through-Rate (CTR) can quickly add up, costing you more than you had bargained for. Facebook ads are “display ads” and are not search ads like Google’s. The average CTR percentage of Facebook ads is only 0.1% as compared to Google’s 1%, making it a more cost-effective solution. Read More
Posted on September 14th, 2017
Toronto Google Ranking Experts Launch New Website Specializing in Video Marketing
Toronto’s Google marketing agency, TheBestMedia.com, has recently launched their new website offering even more digital marketing solutions to their clients. Along with the website overhaul, they have also expanded their Toronto video marketing services offering video production & promotion, and video ranking, making them the most complete video marketing agency in Toronto.
TheBestMedia.com has been offering local businesses with expert online marketing solutions since 2002 and are considered as the Toronto Google ranking experts specializing in video marketing services, web development and online business solutions. Read More
Posted on September 11th, 2017
For a new website, getting indexed by the search engines is top priority.
Essentially, it’s the first crucial task towards building your search engine optimization for your site. You’ve already done the majority of the prep work; all of your meta descriptions and alt tags are in place, you have good content on all of your pages, your social media accounts are linked up and ready to go, and you’ve included your targeted keywords throughout. However, you notice that you’re still not appearing in search engine results. Your first questions might be Did I do something wrong? Did I forget anything? Read More