Posted on October 30th, 2017
Writing great articles is something that comes with time and practice, but optimizing those articles for search engines is a whole different story.
The good news is that optimization techniques don’t require a whole lot of practice. Aside from choosing the right keywords for your article (which you shouldn’t rush through, as it’s the most important aspect), optimization can be applied in a simple fashion. It’s just a matter of knowing what to do. Read More
Posted on October 27th, 2017
Google My Business (GMB) just got an upgrade, and is now offering direct online bookings.
Google will be implementing their new online booking button to appear on Google business listings. This is a huge advantage to both businesses and consumers. For consumers, it improves their user experience by making it easier to book an appointment in less than a minute. For business owners, it will attract more customers and help drive more sales. Read More
Posted on October 11th, 2017
With the majority of the population using online tools to find what they’re looking for, it’s evident that local search for businesses has become increasingly important.
If your business is not already appearing in Google’s local search results, you can be sure that your competitors are. Google My Business (GMB) is a directory that provides a free service that enables you to appear in local search results for queries that are relevant to your business offerings. Read More
Posted on October 5th, 2017
If you want to connect with today’s consumers, you need to have a mobile-friendly website.
Optimal user experience (sometimes abbreviated as UX) is what it’s all about today. You want to create the best experience possible for your visitors, regardless of whether they’re using a desktop PC, a smartphone, or any other device.
Internet usage on mobile devices and tablets far exceeds Internet usage by desktop users. Read More
Posted on October 3rd, 2017
With millions of bloggers and billions of blog posts on the Internet, making yours stand out to a potential reader is difficult.
Do you really need to have a blog? Are you blogging because you’re a writer, or do you blog because you have a business? Is it worth all the effort?
In the end, the decision is yours, of course. But, keep in mind that it’s been proven that Google loves fresh content and blogs are ideal. It strengthens your online presence, Read More
Posted on September 28th, 2017
Search engine optimization requires some patience, as results will not happen overnight.
The good news is that once all of the initial leg work is done and the search engines crawl your website and other social sites, the end result makes it all worth the wait. But, if you’re looking for a quick fix with faster results, the better option would probably be to invest in some advertising like Google AdWords. Although there is still some SEO involved with that option, such as targeting the right keywords for your ads, this route will guarantee instant exposure. Read More
Posted on September 27th, 2017
Facebook advertisements are a powerful and affordable tool that every business owner should be using.
With 1.5 billion Facebook members and 22 billion ad clicks per year, it’s an extremely effective way to gain exposure and reach potential customers. However, with so many users and competitors, standing out from the rest can be challenging. Competition is high, so you want to create your ads as effectively as possible.
Google Ads work well, but the Click-Through-Rate (CTR) can quickly add up, costing you more than you had bargained for. Facebook ads are “display ads” and are not search ads like Google’s. The average CTR percentage of Facebook ads is only 0.1% as compared to Google’s 1%, making it a more cost-effective solution. Read More