Posted on September 7th, 2017
Thousands of press releases are posted every day on the Internet.
As a result, making yours stand out from the rest can be difficult. Aside from the obvious, like making sure it’s grammatically flawless with no spelling mistakes, there are a number of other things to consider. For instance, if you’re submitting your press release to journalists, make sure to include a short paragraph about where you think it would ideally fit into their publication. It’s also recommended to paste your press release directly into the email, as some journalists may have reservations about opening attachments. Read More
Posted on September 5th, 2017
Search engine optimization is a lot like your credit rating.
It’s a long process to build it up, and it can be severely damaged with just a few mistakes. By now, most website owners know that black hat SEO techniques should be avoided. However, there are many SEO errors that can be made without any ill-intentions.
The following are some of the things that website owners often overlook when it comes to building your online reputation and SEO:
Posted on September 5th, 2017
Do you find yourself running out of ideas when creating content?
We all know that the search engines love fresh content and SEO relies heavily on it. The problem is that writing content, especially if you write daily, can be mentally exhausting. For many of us, there comes a point where you feel as though you’ve written about everything related to your niche or field at least once. Thankfully, writer’s block is only a temporary thing and there are things you can do to revive that creative mind of yours. Read More
Posted on September 1st, 2017
Launching a new website for the first time can be an exciting, yet stressful period.
Is everything ready? Are all your pages and links working, and error-free? Is it mobile-friendly? Dotting your i’s and crossing your t’s can seem like a fairly straight forward task. But as humans, we forget and we overlook things, particularly when we can’t immediately see them in front of our face – like search engine optimization.
Having a brand new website means you have no identity, history, or web rank associated with your domain when it comes to search engines. You’re a newbie to the web, and you need to get noticed ASAP. Fortunately, there are several steps you can take in preparation for launching your website to help speed up the process of getting your site indexed and recognized.
Here are 5 must-do steps that are often overlooked before officially launching a new website:
1. Prepare Content
Getting indexed and ranked on Google relies heavily on great content. You want to prepare at least 10 pieces of high quality content with about 1500 words in each. This is the best way to quickly get indexed by the search engines. Ideally, you also want to be adding content 3-4 times a week. Adding a blog page to your website is ideal for content building. Keeping it interesting and unique will bring you repeat visitors, and Googlebot shall follow.
2. Create Your Social Media Accounts
Ensure you have already created your social media accounts, such as Facebook, Twitter, and LinkedIn. These social media sites should be used prior to your launch date. Although your website is not up, that doesn’t mean you can’t start marketing it. Why not do some marketing ahead of time by advertising the launch date of your new website. Once your website has officially launched and is live, be sure to link all your social media accounts to the site.
3. Create a Sitemap for Your Website
A sitemap tells search engines when new pages have been added to your site. Needless to say, this is very important to have. If your website was built on WordPress, you can install the Google XML Sitemaps plugin. This will automatically create and update your sitemap for you and submit it to search engines.
4. Install Google Analytics
Create a Google Analytics account and place the tracking code into your websites before you go live. This will provide you with valuable information on your website stats from day one.
5. Last-minute Checks
Do your final checks. Page speed is a heavy Google ranking factor, so make sure it’s up to par (it shouldn’t take more than 3 seconds to load). Check that your images are properly optimized. They should be good quality, small file sizes (compressed if needed), and contain descriptive filenames (this will also improve your ranking on Google Images). Proofread your content and make sure that you’ve included all the keywords you are targeting. And, last but not least, make sure to create an external backup of your site!
For more helpful tips on marketing your newly launched website, click here.
Posted on August 31st, 2017
The way we search for information online is changing more and more every year.
With the increased popularity and technical advancements of voice search technology, people are beginning to find it easier to voice search on their mobile devices instead of typing on a small keyboard screen. Is this just a fad? Not likely. With virtual assistants such as Microsoft’s Cortana, Amazon’s Echo, and Apple’s Siri, Tony Stark’s world is an arm’s-length away. Who wouldn’t want their own personal “Jarvis” at home, or on their smartphone?
But what does that mean for SEO? A lot. When people voice search, they don’t just use 2-3 keywords, as you would when using a text search box. Instead, you would phrase it in a short, simple sentence. For example, if you lived in Toronto and you were looking for a Royal Bank using a search box, you would type something like “Royal Bank in Toronto”. Using the voice search method, on the other hand, would sound something like “Find me the closest Royal Bank”. This is quite different in terms of the structure of the language.
Voice search obviously uses a more natural and conversational tone.
SEO professionals are therefore starting to think differently about mobile content and search engine optimization. Voice search queries are now longer than typical text keyword search queries, so keyword targeting strategies must change as well.
Over 50% of teens and 41% of adults in the USA use voice search on a daily basis, with smartphones being the primary device that people use to search. Eventually, trying to rank on a few keywords in search results won’t be enough.
Getting ahead of the game is key. Virtual assistants and voice search technology are not going away, so it’s crucial that you make the necessary changes to ensure digital assistants and voice search software can understand your content.
Need professional SEO help? Click here to contact the Digital Marketing Experts at TheBestMedia.com.
Posted on August 30th, 2017
Regardless of how well you’re currently ranking in the search engines, if you haven’t updated your website to be mobile-friendly, you’re in for a rude awakening.
For the most part, the majority of large businesses have already made the change to being mobile-friendly. However, there’s still a small percentage that haven’t. It’s almost like when the Internet first came along; businesses that had been operating for decades didn’t see any need for a website when they’d been doing just fine without one. Many started questioning the mobile-friendly scenario in the same fashion. They wondered why they needed their website to be mobile-friendly when people could already access the website on a computer.
As technology changes around us, so does our everyday living. Before smartphones came onto the market around the late 90s, we were essentially forced to access the Internet through a PC or laptop. Today, it’s a total contrast. In 2016, mobile Internet usage officially surpassed desktop usage, accounting for approximately 52% of the web surfing population. Surely that number is even higher today.
Google is all about improving user experience.
Given the fact that there are more mobile users than ever before, it’s no surprise that the search engine giant made changes to its algorithm and ranking signals to favour websites that are easily viewable and accessible on mobile devices. Websites that didn’t change over to being mobile-friendly quickly saw a drop in their search engine rankings and their overall web traffic, as the others who made the change watched their website rise to the top of search results.
Being mobile-friendly is a heavy Google ranking signal. Plain and simply put, websites that perform and look better on mobile devices will appear higher in search results than those that do not.
For information on Accelerated Mobile Pages (AMP) and the SEO benefits they can provide for your mobile website, click here.
Posted on August 29th, 2017
There was a time when creating professional videos involved thousands of dollars and a ton of hours to film and edit them.
Finding the right company that had the proper “high tech” equipment was a task in itself. But, with today’s advancements in technology, videos can be created on almost any smartphone out there. There are also dozens of free video editing software programs out there that are so user friendly, a teenager with little to no experience could figure it out.
As video sharing became more and more popular over the years (along with the explosion of YouTube), the most challenging part of creating a video today is making it interesting enough that people will want to watch it.
Just as you would with a blog article, the first question you need to ask yourself is what is your message, or goal. Make a plan of action on how you want to get that message across, and take your time doing it. Don’t rush through it.
Use these tips when creating videos for your business:
Make Your Videos Interactive
Take advantage of the interactive elements that video editing offers, such as surveys, in-video links, and forms. Your video should always have a call to action for your viewers, whether it’s voting, liking, or sharing.
Provide Value in Your Videos
All the SEO in the world won’t matter if your video doesn’t provide value to your viewers. Was it informational? Did it make you laugh? Did it solve a problem? Was it helpful in any way? If you answered no to all those questions, then it’s likely your visitors will not come back again, and more than likely they will not recommend your video to anyone.
Create Long Text Descriptions and/or Transcriptions
Now that you’ve finished that awesome video, don’t forget about search engine optimization. Before posting that video, make sure you have a good lengthy description (in text form) so the search engines and spiders can easily determine what content is contained in your video. Injecting a transcript file directly into the HTML code of the page that is hosting your video is also recommended.
For more on creating professional videos for your business at little to no cost, click here.