Posted on November 13th, 2017
If you haven’t already started your holiday season advertising, don’t wait any longer!
November is here and the holiday season is just around the corner. This means that we’re quickly approaching Black Friday, Cyber Monday, Christmas and Boxing Day. Not surprisingly, the last quarter of the year is when most businesses see an increase in sales. So, if you don’t already have your holiday season plan mapped out, it’s not too late to take action and get the most out of your holiday sales.
The following are some great useful tips to help you prepare your business for the holiday season:
Don’t be stingy with your discounts/sale offerings – Offering 10-20% discounts during the holiday season just won’t cut it. Shoppers expect higher savings during the holiday season – and rightfully so. If you don’t step up and offer more savings during this time of year, your competitors will.
Most consumers would rather get a discount on specific items they’re shopping for, rather than paying full price and receiving a free item that they may or may not need or want. If you’re going to give away free merchandise with purchases, make sure it has real value. A free pillow with the purchase of a 3-piece sofa set is nothing to get excited over. A free coffee table set, on the other hand, is a big deal.
Send personal invites –Advertising to reach new potential customers is great. But if you’re reaching out to your previous customers, personal invites are much better. Use your email contact list to send out personal invitations, and perhaps additional discounts or coupon codes to those returning customers. If you already have email newsletters going out, that’s even better, as it’s the perfect opportunity to announce those holiday sales.
Use the right holiday season keywords – Whether you’re talking paid ads, social media posts, or blog articles, use the right keywords for the holiday season. Keywords and phrases like “secret Santa gifts”, “baby’s first Christmas”, “Stocking Stuffers”, “Toys for 13 year old boys”, and “Kris Kringle” are just a few examples.
Don’t forget about Social Media – Using social media outlets is a must. Twitter, Facebook, Instagram – the more the better. It’s both free and very effective.
Of course, Google AdWords is always another viable option for promoting your holiday sales. Although you have to pay for this service, if you’re using the right keywords, the return on investment can be totally worth it. For more on Google AdWords and how to select the right keywords for your marketing plan, click here.
Posted on October 30th, 2017
Writing great articles is something that comes with time and practice, but optimizing those articles for search engines is a whole different story.
The good news is that optimization techniques don’t require a whole lot of practice. Aside from choosing the right keywords for your article (which you shouldn’t rush through, as it’s the most important aspect), optimization can be applied in a simple fashion. It’s just a matter of knowing what to do. Read More
Posted on October 27th, 2017
Google My Business (GMB) just got an upgrade, and is now offering direct online bookings.
Google will be implementing their new online booking button to appear on Google business listings. This is a huge advantage to both businesses and consumers. For consumers, it improves their user experience by making it easier to book an appointment in less than a minute. For business owners, it will attract more customers and help drive more sales. Read More
Posted on October 11th, 2017
With the majority of the population using online tools to find what they’re looking for, it’s evident that local search for businesses has become increasingly important.
If your business is not already appearing in Google’s local search results, you can be sure that your competitors are. Google My Business (GMB) is a directory that provides a free service that enables you to appear in local search results for queries that are relevant to your business offerings. Read More
Posted on October 5th, 2017
If you want to connect with today’s consumers, you need to have a mobile-friendly website.
Optimal user experience (sometimes abbreviated as UX) is what it’s all about today. You want to create the best experience possible for your visitors, regardless of whether they’re using a desktop PC, a smartphone, or any other device.
Internet usage on mobile devices and tablets far exceeds Internet usage by desktop users. Read More
Posted on October 3rd, 2017
With millions of bloggers and billions of blog posts on the Internet, making yours stand out to a potential reader is difficult.
Do you really need to have a blog? Are you blogging because you’re a writer, or do you blog because you have a business? Is it worth all the effort?
In the end, the decision is yours, of course. But, keep in mind that it’s been proven that Google loves fresh content and blogs are ideal. It strengthens your online presence, Read More
Posted on September 28th, 2017
Search engine optimization requires some patience, as results will not happen overnight.
The good news is that once all of the initial leg work is done and the search engines crawl your website and other social sites, the end result makes it all worth the wait. But, if you’re looking for a quick fix with faster results, the better option would probably be to invest in some advertising like Google AdWords. Although there is still some SEO involved with that option, such as targeting the right keywords for your ads, this route will guarantee instant exposure. Read More